Job Description
Description About the Role
The Trend Manager is responsible to support the Design and Trend team in setting direction for the company every season. Lead in all Trend reporting to company. Help shape the branding direction of Claire's.
Key Responsibilities
- Research trends in fashion: runway to retail, apparel to accessories, look at fashion blogs, websites, WGSN, magazines, retail shopping, travel.
- Research cultural and lifestyle trends: Heavy digital research in YouTube, Instagram Twitter, WGSN, and other magazines outside of just fashion magazines. Need to be connected to wider world and what is going on globally to understand the next generation.
- Help create seasonal palettes for all age groups with VP
- Work on seasonal boards and trend deck each season, meeting all deadlines, managing junior trend team, and present with VP at the Global Trend Presentation
- Work on all presentation boards needed for corporate meetings as needed
- Work on multiple trend reports that is used as main communication tools to
- Buying/Merchandising, managing and leading junior trend analysts. These include season trend reports: cold weather, sunglasses, etc...to trend alerts, updates, refreshers, spotlights, etc...
- Manage associate in color distribution and color travel guides
- Study each department, keeping up with best sellers and worst sellers to better understand our customer, our business, and bring relevant information from trend teams.
- Shop competitors, new innovative brands, brands associated with our age groups from kids to young women.
- Identify new classifications and emerging ideas that we can bring to B&M as a business
- Oversee maintenance of all trend team image libraries: seasonal messages by department, shopping trips, original samples.
- Oversee maintenance of color libraries and fashion services
- Work with buying teams on specific R&D as needed or requested. Work with design team on the same.
Qualifications
Education: Bachelor's degree in graphic design, or related field.
Experience: 5+ years of experience in trend, fashion, or design related field.
- Passionate about fashion, youth culture, and style innovation.
Excellent at researching, pulling data, and connecting creative insights with real-world performance.
Strong eye for color, proportion, and storytelling - can spot a shift before it peaks.
Excellent to professional graphics level of skills in Adobe Suites. Must be an expert in ID and PS
Collaborative nature with the ability to work cross functionally
Ability to multi-task with effective time management skills
Analytical skills that can interpret trends and communicate how that applies to our brands and specifically to each department
Proficient in PowerPoint, Adobe Illustrator, Photoshop, and Miro; Excel a plus.
Positive, proactive, and collaborative mindset in a fast-paced environment
Job Tags
Seasonal work, Shift work